Research on Company Haier

Assignment Requirements

 

I need to research about Chinese company Haier
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Length, Layout, Organization, & Grading

15page (single-spaced, 12-point font, Times New Roman, well-organized but without exaggerated spacing between paragraphs, not including works cited, cover pages, table of contents, appendices, etc.) international business proposal and research analysis. Please create organized sections to layout the different content of your analysis so that any reader may find particular aspects of your report quickly.

 

 

Overall Guidelines

Imagine your team is working for an international consulting firm. Your group has been or will be assigned a specific company by the professor. The company would like to invest in a foreign country and needs assistance for its market research and analysis of the country, in relief of its business operations. The company would like to receive a detailed environmental scanning of a country that supports launching a new business venture there. Each group is expected to outline the challenges and opportunities of conducting business, specific to the new business venture, in the foreign country it chooses. Please provide relevant guidelines for a successful international business venture in the country based on your research as well as international business lessons you have learned in class and from the text. You should not take a US centric approach as this report could be used by clients from all over the world. The companies that have been assigned are generally very large, this facilitates the information gathering on them, but this means that many already have international operations. Please choose one country to launch a new venture, this may be a country in which they already have operations, or one in which they have yet to expand.It is important to understand what are the aspects of the country you must be aware of in relation to your proposed venture, there is so much information about each country, you must be discriminating and only include what country information is relevant to making your argument.

 

Recommendations：

 

Planning the Global Business Enterprise:

– Identifying Global Business Opportunities

•Determine potential international markets for existing or proposed goods and services

– Analyzing International Competitors

•Identify domestic and international companies involved in similar business global business activities

– Assessing the Economic-Geographic Environment

•Examine geographic and economic factors that affect the business environment of a nation

– Assessing the Social-Cultural Environment

• Research social institutions, customs, traditions, and beliefs influencing business

– Assessing the Political-Legal Environment

•Research the influence of government and regulations on business activities

 

Organizing for Global Business Activities:

– Selecting a Global Company Structure

•Suggest objectives and an organizational framework for global business operations

– Financing Sources for Global Business Operations

•Project start-up costs and funding sources for international operations

– Creating a Global Management Information System

•Identify needed databases and information systems to facilitate international business activities

– Identifying Human Resources for Global Business Activities

•Gather information on needed personnel for operating an international enterprise

– Managing International Financial and Business Risks

•Identify methods for reducing global business risks

 

Implementing the Global Market Plan:

– Product and Target Market Planning for Foreign Markets

•Identify specific attributes and customer benefits for a proposed international product or service

– Designing a Global Distribution Strategy

•Analyze distribution channels and intermediaries for global business operations

– Planning a Global Promotion Strategy

•Suggest advertising messages, media and other promotional activities for an international enterprise

– Selecting an International Pricing Strategy

•Recommend a global pricing strategy based on costs, market demand, competition, and economic environment

 

Implementing the Global Market Plan:

– Determining Financial Results

•Estimate revenue and costs based for international business activities

– Measuring International Business Success

•Suggest potential criteria for global business accomplishments based on financial results and social contributions

 

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