Discuss the application of branding theory to a person of your choice. In doing so, consider the implications of applying branding to people.

Discuss the application of branding theory to a person of your choice. In doing so, consider the implications of applying branding to people.
Discuss the application of branding theory to a person of your choice. In doing so, consider the implications of applying branding to people. (Please kindly confirm me who you choose to discuss before start writing).

Marketing concepts you may refer to are "authenticity" and "Broadening of Marketing".

In formulating arguments, you should refer to a range of relevant academic articles. Information should be gained from academic articles and books, trade press, quality newspapers and reliable electronic resources. All points must be supported by drawing upon relevant academic theory. You must critically analyse the issues raised and in doing so present a well informed argument in answer to the questions, rather than merely outlining existing viewpoints which appear in the literature.

This assignment should be 3,000 words in length (no more than that). Harvard referencing should be used and a full bibliography included at the end of the essay.

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