promoting an artist

promoting an artist
question:what are the critical success factors in promoting a music artist online
Assignment Title: Dissertation

Hand-in/Deadline date: 28th -2 – 13

Hand-in method: Two bounded hard copies to hand-in office and electronic submission

Please Note: Submission to the Hand-in Office T116 before 8.30pm and Digital Submission to be made via blackboard before 4.00pm.

Aims / Context:

The Major Project consists of two parts, a written paper and a practical artefact. You are required to identify a topic relating to a problem or an issue in a digital media area developed through your studies.

The aim of the Dissertation is to offer you the opportunity to engage in a major research project, in which the emphasis will be on, defining, analysing and developing a constructive response to a related question.

Drawing on skills and knowledge acquired from Research Methods, and PPD modules you will write an empirical dissertation 4000 – 5000 words, which demonstrates academic rigor, required at level 3. The dissertation will provide you with the opportunity to research and argue in a critical and scholarly fashion the theoretical models underpinning your research project.
Assignment Brief:

Following the completion of a research proposal in a digital media related field you will work largely autonomously to develop your concept within an academic framework. You are required to submit a 4000 – 5000 words empirical dissertation, which demonstrates academic and scholarly rigour, required at level 3.

 

 

 

Learning outcomes:

On completion of this unit you will be able to:

* Demonstrate well developed research / analytical skills to identify and access

appropriate primary and secondary research to fulfil the project aims

* Critically review the theory relevant to the research;

* Critically evaluate the research findings from a range of appropriate sources;

* Present a scholarly, well-research dissertation, which demonstrates your ability to construct a logical argument.
Assignment criteria / format:

You are required to submit two spiral bound copies of your dissertation

1. Research

2. Analysis 3. Subject Knowledge

6. Communication and presentation
Title page: A good dissertation layout is that in which the title is placed at the center with uppercase letters. You should give at least 4 lines space to write your name, also centralized; then give lines space further to write the name of your university and department.
2. Acknowledgment: You should thank each and every person who has helped your way to come along with effective dissertation writing.
3. Table of contents: You should list down the relevant chapters in the table of contents that you are going to discuss in your dissertation with a page number for each chapter.
4. Abstract: An abstract is the sketchy summary of a dissertation layout where you have to make strong arguments in support of your dissertation. It’s the abstract of a dissertation layout that help audience to understand objectives of your dissertation.
5. Literature review: Your literature review is just a synopsis about the topics you have been assigned for dissertation. Here, you have to give your own point of view on research methodologies that has been followed before by the scholars.
6. Methodology: Methodology is the heart of dissertation layouts since it’s the surveys, questionnaires and discourse analysis that would assist you a lot to gather empirical and descriptive data.
7. Conclusion: Conclusion is the brief summary of your dissertation. It should be presented with arguments to let the audience understand what you want to convey them.
8. Bibliography: At the end of your dissertation, you should mention references from where you have gathered data for your dissertation. Sometimes, you have to include appendices in a dissertation if you want to give your audience an extra bit of information.

as follows below this is the dissertation proposal:

What are the critical successes factors in promoting a music artist online.
Introduction:
Everyone has a main goal they would like to achieve in life, or an ambition they would like to fulfill, mine was simply to be in the music industry. Unfortunately for me, assembling and performing music was not one of my strong points or one of my biggest talents. The great thing about the music industry is that there are many aspects to it; it is not just about recording a song and simply releasing it. One thing that particularly intrigued me about the industry is how much work is involved in the promotion side. How you promote an artist is the single most important factor to their success and it has become more vital in the world we live in today. Living in an age where the Internet is the most popular source of sharing information, it is vital that the artist has a strong online promotion campaign. Promoting online is a strategy that is particularly clever; the more fans feel involved in something, the higher the chance that they contribute to an artist’s success, as they feel emotionally and physically involved. In order to complete this project to a high standard, my understanding of how you can promote an artist online needs expanding. For this main reason, the title of my project will be “What are the critical success factors in promoting a music artist online”. This title will give me the freedom to critically investigate methods and techniques to successfully promote a music artist online.

Background:
In the article “How To Be A Famous Musician Online” the unknown writer (C7) 2012 elaborates on the importance of online promotion and gives examples of artists who have become famous from the Internet. With the recent burst of social networking sites such as Twitter and Facebook, it comes as no surprise that many music artists have been able to exploit this phenomenon to their advantage. Social media has increased artists’ success, whether it is by them promoting their songs, videos and gigs or by just interacting with fans to make them feel more involved with their day-to-day lives. This helps sell songs, tickets for tours and also any other merchandise. By using the web to promote their “brand”, it has greatly helped artists’ as it is a quick and easy way to let fans know about any upcoming singles, tours etc. With millions using social networking sites, it is always hard to be oblivious to certain news. For example, many artists will use their own twitter and Facebook pages to promote their official website by linking them to their accounts. This means that any information that is posted on their official website will automatically appear on their social networking site.

 

 

 

Research aim:
* Explore how an artist is promoted online
* Examine if online promotion is the strongest promotion technique
* Investigate how promotion is targeted to a certain audience
* Explore different online facilities artists can promote their music
* Market research/Styles of promoting different genres

 

Research objectives:
* Questionnaire
* Interview an artist
* Analyse online music videos
* Analyse website techniques
* Look at previous online campaigns
* Analyse online trends
* Focus groups

 
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