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Introduction to Business Strategy

Introduction to Business Strategy
Section A:
1-Using the SPECCTRE and the 5-forces frameworks, evaluate the attractiveness of the business in which the (Apple) operates.
See the attachment (Business strategy 1) for clarification what does SPECCTRE mean.

2- What are the main factors affecting the profit potential for (Apple) company? How and why do these factors affect competitors in ways that are different (positive or negative) from (APPLE) company.
3- Using the SWOT analysis, summarise the current competitive position and potential of (Apple) company.
– For the first part of this question: SWOT analysis must be in table and weighted (5 is the highest and 1 is the lowest) please see the attachment (Business strategy 2) for clarification. Please explain why did you choose these weighted?

– For the second part of this question: after you summarise the current position and potential of (Apple) company. Please choose one position from the table in the attachment (Business strategy 3 and 4) and explain why did you choose it?

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Section B:

1-Using the TOWS matrix, convert the SWOT analysis into a set of strategic options available to (Apple) company for the period 2013 to 2016. Which of the alternatives do you consider the most appropriate for the company, and why have you selected this option?
Matrix (please answer it in a table (see the attachment (Business strategy 5)) and choose between 3 or 4 (the most appropriate strategic option for the company and explain why have you selected this option?)

2-State (a) what you believe ought to be the key objectives and performance measures for (Apple) company for this period and (b) the reasons why you have selected these objectives and measures.

3-list the programme headings that make up a cohesive strategy for achieving these objectives, explaining how you have derived these from the preceding analyses.
See the attachment for example (Business strategy 6)
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Section C:

Explain how you would communicate your selected strategy within Apple company, bearing in mind that this company is a global operation with employees throughout the whole world.

 

 

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