Week 5MKT 571 Week 5 DQ 1Lets assume our objective forReCharge is to deliver $30

Week 5MKT 571 Week 5 DQ 1Lets assume our objective forReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.(BTW. Setting marketing objectives prior to developing strategy is real important)What should our promotional budget be? Why? What methodology did you use to come up with your budget?MKT 571 Week 5 DQ 2Instead youre going to get a chance to get your creative juices going and to hopefully have some fun doing it.Each of you will demonstrate your creative approach totheReCharge Barby developing a TV commercial radio spot or magazine ad. You dont need to get fancy with the graphics. You can verbally describe what is going on.Week 5 Assignments:MKT 571 Week 5 Team Assignment (Communication Plan) 900 WordsMKT 571 Week 5 Team Assignment (Marketing Plan Phase III) 1950+ WordsMKT 571 Week 5 Summary

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