How does corporate philantropy and ethical behavior of pharmaceutical companies influence brand image, brand loyalty and brand success of specific products within their portfolios?

The projects should cover the following:

Practical implementation and usage of various management competencies

Adequate reaction to existing problems and challenges

Critical reflection of own competencies and chosen approaches

There is no specific template or catalogue of special requirements for the report. The length should be at least 15 pages text. It can be more, group project reports are of course longer although not necessarily 15 pages for each student.

Due to the more practical nature of the projects the report not necessarily is structured as a scientific report. Nevertheless a clearly defined task or question should be defined, discussed and answered. Whenever a specific methodological approach is chosen (such as interview, survey, systematic literature search, data analysis etc.) it should be briefly described. References should be identified, analyzed and given in a literature list. Structure and formal aspects are considered.

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