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Entering Foreign Markets

Submit a summary of the chapter and at least 2 current events.

Also answer the following questions:
10-1. Identify ways in which institutions and resources affect the liability of foreignness.
10-2. Match the quest for location-specific advantages with strategic goals.   
10-3. Compare and contrast first-mover and late-mover advantage.
10-4. List the steps in the comprehensive model of foreign market entries.
10-5. Explain what you should do to make your firms entry into a foreign market successful.

 

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