Discussion5_BI
Read the end-of-chapter application case “BBVA Seamlessly Monitors and Improves its Online Reputation” at the end of Chapter 7 in the textbook, and answer the following questions.
- How did BBVA use text mining?
- What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?
- In what other areas do you think BBVA could use text mining?
Note: Need 400 words. PFA textbook.
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