+1(316)4441378

+44-141-628-6690

Unit 10 Discussion

Point of purchase (POP) materials are promotional materials that are used to promote a product at the point of purchase (for example-the sales counter or at the cash register). They come in many forms such as permanent displays, semi-permanent, temporary displays and other in-store media. They are used for four functions: to remind the customer of the product, to inform the customer of the product, to merchandise the product, and to encourage purchases of the product.

Topic: Point of Purchase

Wallys is a local specialty store that sells toys and trinkets for children typically age 12 and under. It is quite a popular birthday stop for gift bags and birthday presents for parties. Wallys has a new product called the Aeronaut, a new astronaut toy that comes with a spacecraft and a map of the planets. You have been hired by Wallys to promote this product in the specialty store through Point of Purchase advertising. In the Discussion board posting, address the following checklist items:

Checklist:

What type of point of purchase materials for promotion should be used in Wallys store to promote the Aeronaut?
Which of the four functions of point of purchase materials will be used here: reminding, informing, merchandising or encouraging? How will this be used
What might Wallys do in order to avoid negative WOM?

 

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.

 

Latest completed orders:

# topic title discipline academic level pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min
[order_calculator]