In Chapter 10, Tracy discusses four timeless and central concepts in strategic planning. They are: specialization, differentiation, segmentation, and concentration. These concepts are essential to a successful business. Understanding, then adapting to dramatic changes in these concepts will most often lead to successor or failure. Therefore, carefully consider these concepts as a unifying theme in your choice of a planning strategy. Write an assessment that identifies, and then describes which of the four generic strategies would best fit your company 

1. Cost versus differentiation
2. Customer driven
3. Competitor driven
4. Internal process driven 

Be sure to discuss specifically how this strategy will be utilized to achieve the organizations vision, mission, and values. Then, justify the reasons you chose this particular strategy, including why this best fits the company. Be sure to address how this strategy aligns with your customer and competitor analyses. 

Support your paper with a minimum of three scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. 

Length: 5 pages, not including title and reference pages 

Your proposal should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards.