Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years.
Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years.
Case Assignment Expectations
Please paper answering this question:
Can CEO Howard Schultz lead Starbucks to reach 23 B in three years? Please perform a SWOT analysis to answer this question. If yes, what strategies does he need to implement successfully? If Not, which are the reasons?
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