case study
Vietnamese instant noodle brand Acecook has created the first ever instant noodle product, namely Samurai, which they claim that act as a cold remedy because it was formulated with up to 7 healthy herbs that are frequently used in Traditional chinese medicine. The product itself is non-fried and also comes with a vegan option.
Explain and argue why this innovation is useful (in Vietnam market), using lecture slides (chapter 1-5) and secondary research. Must include eviden and references (APA)
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