Case Study: Tata Nano: The Peoples Car

We move to  the country of India,  home  to  1.35  billion  people  and  local  car  manufacturer Tata  Motors.  The  Tata  Group,  a local Indian conglomerate,  is  important  to  the  social  fabric  of India  with  companies  in  media,  telecom,  retail,  and  real estate, among  other local industries.  Tata  Motors  saw  a  need  for an  inexpensive  automobile  that  could  be  built  with  a family  in  mind  and  came  up  with  the  Nano,  dubbed  The  Peoples  Car.  Reflecting  on  this  weeks  content  focusing  on  ethical  leadership;  develop  an  essay  making  decisions  for  the following questions. 1.  What inspired  Tata  Motors  to  build  the  Nano?  2.  What innovative  steps  did  Tata  undertake  to  design  the Nano  in  a  way  that  would  meet  the  $2,500  price tag?  3.  How did Tata  Motors  address  quality  issues  while  developing the  budget  car? 4.  What was  the  political risk  of developing  a low  budget  car in  India? 5.  Would it  have  been  advantageous  for  Tata  Motors  to  have  formed  an  alliance  with  another automobile company  in  developing the  Nano?  If  so,  why? 6.  Would this  car  be  popular  in  countries  outside  of  India?  Why  or  why  not? 7.  Would you say  Tata is  an  ethical leader in  the  automotive  industry?  Why  or  why  not?

Please include abstract, introduction and conclusion also use 10 references including this book as main reference Luthans, F., & Doh, J. P. (2018) International management: Culture, strategy, and behavior (10th ed.) McGrawHill Education, New York, NY ISBN 13: 978-1259705076 Case study in attachment

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