Nowadays, sustainability has become a central topic in the business agenda of many companies.

Nowadays, sustainability has become a central topic in the business agenda of many companies. Consumers and governments are sustainability-sensitive forcing companies to add the sustainability dimension in their “modus operandi”. What is the response from companies? It seems that there are currently 3 major schools of thought.
The Old School: which believes that sustainability is a cost to be lived with and minimized
The New School: which believes that sustainability could add shareholder value
The Next School: which believes that sustainability could be central to brand value
What do you think is “best” approach for today and in the future and why?
What are the implications for logistics and transport practices for each one of the three schools of thought?
Be as practical as possible in your responses and comments and provide real examples for different sectors, countries etc.

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