4Ps Analysis

Using the 4Ps approach to explore innovation space
1. Read the description of the 4Ps approach in the book (and for more detail Francis, D. and J. Bessant, Targeting innovation and implications for capability development. Technovation, 2005. 25(3): p. 171-183)
2. Taking Aravind Eye Care case, try and map its innovation activities on to the 4Ps framework (https://www.youtube.com/watch?v=3cjnNPua7Ag)
3. Look back and identify its key areas of concentration. Where are its strengths and where (and why) the gaps?
4. What is its present portfolio of innovative activity again, where is it concentrated, where are the strengths and where are the gaps?
5. Finally, looking ahead, where could it/should it be concentrating? Where is it vulnerable and therefore where are there new targets for strategic innovation?
6. Write not less than a 1500 word report

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