Marketing

Read the scenario and respond to the checklist items based on the Reading and Learning Activities.

Scenario: Lee is the owner of Lees [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

**BUSINESS SELECTED IS LEE’S TIRE SHOP**

Instructions: Summarize a marketing strategy for Lees addressing each part. You can view Parts 13 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 46 below to submit your final Assignment to the Unit 2 Dropbox.

Checklist:

  Part 4: Marketing Strategy

Describe the target market strategy for Lees business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.
  Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.
  Part 6: Evaluation

Using the concepts from the text, describe how will you evaluate your marketing strategy.
Access the Unit 2 Assignment rubric.

Respond in a minimum of 3 pages: 1 pages (350 words) for Parts 13 and 1 pages (350 words) for Parts 46 in a Microsoft Word document with additional title and reference pages using the current APA format and citation style. Your paper should include headings, an introduction, and a conclusion.

Submit the Assignment to the Unit 2 Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

 

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