Deliverable 5 – Online Metrics

Competency
Analyze operational decisions of healthcare organizations and the impact on business performance outcomes.

Scenario
After meeting with the marketing and sales team, it has become apparent that traffic on the website is still down. The search engine rankings have been falling as well. One idea you had for working on content was list posts. You have read some SEO articles that have suggested that list posts help with organically generating traffic on the website. It may help with the search engine rankings as well.

Instructions
Consider your organization’s industry. Write an informational report for the Executive Board. Your report should address the following:

Explain what a list post is.
Describe at least three ways in which a list post could provide value to an organization. Provide real-world examples where a list post proved valuable to an organization and explain how it was valuable. Be sure to cite your source(s) in APA format.
Explain why a list post would be useful for your organization and others in the same industry.
Identify at least three best practices to use when developing a list post and provide an explanation supporting each. Be sure to cite your source(s) in APA format.
Create a sample list post for your organization that you will submit to the Executive Board for consideration. Your list post should reflect consideration of the target market and be at least 3 pages

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