Lulumelon and Under Amour Data Analysis Project:

Data Analysis Project: Using and expanding upon the data collected in project 1 (see attached document title: Project 1 Fact Sheet”), prepare a data analysis report comparing the metrics of two major apparel retailers Lulumelon and Under Amour. Explain in your report where you obtained your data and what you are basing your analysis (ex: According to data from the U.S. census…). The report should have an introduction to your data report, some background/history on the topic and then break down the analysis into 3-5 major sections. Use headings in bold to indicate each section. Graphs should be embedded in your report (at least 5 graphs). SPELL CHECK and add page numbers!
You may re-use the material from project 1 to expand on this report. Pay attention to: incorrect denomination (are they millions or billions), not using headers and sections, not using business language (remove all first-person), graphs not correctly identifying units, not spell or grammar checked.
IMPORTANT: I want to see DATA ANALYTICS, I can google LULU and UA revenue and it will pop up in any article, but I want you to find the analysis that takes it another step.  Revenue/store, Revenue per employee, Profit per store, etc. Also, the numbers in the report should show denomination just like in your charts.  Give the reader the numbers and percent change.  Such as Lululemon increased the number of store locations from 50 in 2018  to 55 last year, a 10% increase.  Without the numbers to anchor the reader all the percentages get confusing.  Tell the story, the big overview, and specific details.

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