Globalization Case Study – Activity #5

Prepare a 3-5 page paper based on your on-line research.

You are a senior executive of a firm that is seeking to expand globally.  The CEO has tasked you to develop a Business Plan.  During this case study, analyze the product/service that you identified in Global Business Plan Activity #1.

For this case study, the CEO asked you to analyze the best approach for establishing the facility for your global product/service.  If you are studying a product, you might propose to open a manufacturing or distribution plant.  If you will provide a global service, you could study the best way to establish a call center or service center.  During this case study, apply and refine your preliminary plans presented in Global Business Plan Activity #2.

Review Chapters 8, 13 and 14 of your Global Business Today text.  Pay particular attention to the “Entry Modes” section of Chapter 13 (pages 363-371).  For each of the following entry modes, (a) describe the approach, (b) discuss the general pros and cons, and (c) analyze whether the entry mode might be a good choice (or not) for your product/service.  Use Table 13.1 on page 370 as a guide.

Exporting
Turnkey Project
Licensing
Franchising
Joint Venture
Wholly-owned Subsidiary
Finally, propose one entry mode for the country you have identified in your Business Plan.  Explain your rationale.

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