Any topic (writer’s choice)

To encourage you to be interested in the current issues in marketing, you are required to
summarize 2 news articles per report that include valuable marketing implications (i.e.,
things you could learn). Here is the detailed instruction:
You summarize news articles you choose to help others understanding. Please
introduce the core points others can learn from your news articles. Your summary
should include title of news article, source info (e.g., web links), your summary,
managerial implications, and etc. Adding relevant pictures are required. Detailed
items that should be included in your report are introduced below.
Your article summary should be min. 800 words EACH (1 report should consist of 2
article summaries; min. report length = 1,600 words), but not limited to that length and
include the following components in your report:
1. Title
2. Relevant Image(s)
3. Summary
4. Good marketing implications & learning points for others
(i.e., how your findings can be applied to other contexts)
5. Your opinions & evaluations based on evidence
6
6. References multiple references (APA style)
(refer to the following link for APA style)
http://www.apastyle.org/learn/faqs/cite-newspaper.aspx
In grading your report, Ill consider:
– Topic uniqueness / Topic diversity
– Readability (i.e., reader-friendly)
– Length & depth
– Evidence to support your thoughts – It requires additional research.
– Above all, what we can learn from your report & how it can be applied to other
contexts in marketing or business.

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