Marketing Plan Part II

Complete Part II of your Marketing Plan.

Write the mission, vision, and values statements for your company.

Investigate the primary and secondary research that you will need to conduct to provide a solid foundation for your marketing decisions.

Include the following research that you will be using to make your marketing decisions:

Primary Research (what primary research would you collect, scope, and process)
Secondary Research (what secondary research can you find to support your strategy)
Customer Profile (who is your ideal customer, why are they your ideal customer)
Market Segments
Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces that might influence your marketing decisions

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