Any topic (writer’s choice)

A. Professional marketers and salespeople follow the AIDA strategy (attention, interest, desire, and action) when persuading consumers. In addition to telemarketing and personal selling, this strategy works very well for written messages as outlined in Figure 8.4.

Please write a sales letter addressed to me. You may use the address of the school for my address in the letter. Choose something to sell that you think I would buy as a professor at Bethesda University. See pages 220-224 of chapter 8 for explanation and examples

B. 1. Summarize some persuasive techniques included in the video and the chapter.

2. Discuss your specific experiences persuading and/or being persuaded by these persuasive techniques.

(250+ words).

Testbook:  http://dl.booktolearn.com/ebooks2/management/9781111821227_essentials_of_business_communication_f6f7.pdf

Movie: https://www.youtube.com/watch?v=58jHhNzUHm4&feature=emb_logo

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