conduct a market analysis and propose a set of Marketing Strategy to launch a NEW PRODUCT into the marketplace

You will be required to undertake an individual written paper related to a particular organisation and country of your choice. This organisation can be one you work for or one you are familiar with. The overall aim is to conduct a market analysis and propose a set of Marketing Strategy to launch a NEW PRODUCT into the marketplace.
You will be assessed on your ability to: 
1.    Conduct the market analysis including PESTEL, 5 forces and SWOT models.
2.    Conduct segmentation Targeting and Positioning analysis.
3.    Construct resulting from points 1, 2 and 3 appropriate Marketing Strategy including: Product Price Place and Promotion elements.
4.    Make clear links to the marketing theory that underpins your work 
5.    Write a logical, well-presented and accurately referenced piece of work 
As per Professor, the assignment shall have Executive summary & Content page 

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