Choosing and Using Products

Discussion Response
Failing to influence consumers can have devastating consequences for businesses.  In this module we are exploring some of the challenges involved in influencing consumers in a way that is favorable.

Develop a main response, in which you address the following:

Given what you know about consumer behavior and marketing strategy, why is it so difficult to determine the reasons for strategic failure to influence consumers?
How can firms minimize the likelihood of failure to influence consumers?
What pitfalls might a firm need to consider? Use examples to support your ideas.

Provide concrete examples, perhaps from your own experience
      Identify consequences or implications
      Pose a related question or issue
      Suggest a different perspective or interpretation
      Pull in related information from other sources books, articles, websites, courses, etc.
      Use APA format and include at least 2 scholarly citations

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