Executive Summary

It is September 1, 2020, and the Board of Directors of Mattel Incorporated has employed you as a consultant to assess and improve the companys overall situation during the COVID-19 Pandemic and recommend a set of specific, measurable and rapid actions for the company to take to (a) survive the global COVID-19 Pandemic and (b) quickly restore the company to healthy sales growth and profitability. Mattel continues to languish with sales declines and earnings losses, particularly in the wake of the COVID-19 pandemic. Please prepare a report to Mattels board of directors that makes a list of action recommendations that the company needs to follow into order to restore the company to healthy sales growth and positive earnings by no later than the end of Fiscal 2021.

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