Incumbent

presentation for 5 minutes, please read the instructions carefully.

–    Scenario: Incumbent
If you are an incumbent, how do you protect yourself against new entrants?
(i.e. How can traditional taxis protect themselves against Uber?)

–    What will you present? You will present your answer to the question. You have complete freedom to include anything and everything to the extent that you wish, as long as it is relevant to your question.
–    Style of the presentation: Your presentation should be as lively and attention-grasping as possible. Try to avoid a lot of text, and instead find visual representations of the things you want to talk about.
–    What is the purpose of your presentation: To communicate credibly that you have learned how to assess strategy and have the ability to talk about it. Think: How can I make my lecturers remember my presentation? Try to make your presentation catchy and aim to stand out from the rest of the class. But, in doing so, be true to your response, do not exaggerate your outcomes, and use visuals that are relevant. Your presentation should be creative, convincing, and credible.

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