bicycle industry

bicycle industry

 
1. What are the characteristics of the bicycle industry structure?
(a) Apply the structure-performance model and the five forces model in order to outline the characteristics
(b) How is Montague Corporationin positioned in the bicycle industry?

2. List the tangible and intangible resources of Montague Montague Corporation.

3. Business-level strategy. Answer the following 3 questions in a table with 3 columns

Column 1: Who are Montague’s target customer segments?
Column 2: What specific needs do customers of each segment have?
Column 3. How does the Montague bicycles satisfy customers’ needs? What are the features of the particular models of bicycles did Montague Corp. offer to each segment?

4. Present in a table the main problems that Montague Corp. has: resources (column 1), products (column 2), and value chain (column 3)

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