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Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the companys current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the companys history. Describe the performance of this company in the industry
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points)

How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porters generic strategies identified in the textbook (Chapter 5), THIS IS C

How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porters generic strategies identified in the textbook (Chapter 5), THIS IS C

COURSE OF ACTION RECOMMENDEDIf you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points)OPINIONWhat do you think of this case study? Describe what you believe are the lessons learned from this case

 

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