Using Consumer Behavior Principles to Develop a New Product

1. Complete an analysis of the breakfast food market, including a demand forecast.

2. Identify one new idea for a breakfast food product.
3. Research the marketing potential for that idea, given current and future demand.
4. Analyze the nature and extent of competition in the market.
5. Discuss behavioral factors (internal and situational) that affect the purchase and consumption of  breakfast items.
6. Identify target market segments for the product.
7. Discuss any cultural or subcultural factors that might affect the marketing of this product globally.
8. Propose a marketing strategy based on the behavioral factors that drive consumer behavior in this market.

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