Popular Culture

Explain the benefit to assessing a popular culture artifact (such as an organization, an event, a

location, or a piece of media) through the use of rhetorical analysis. How does a rhetorical approach to
what an artifact “says” benefit our understanding of popular culture (as opposed to other, more “typical”
methods of study)? Become a cultural critic and use rhetorical analysis to interpret an artifact of your
choosing and demonstrate the relative benefits of this methodology.

Apply George Ritzer’s theory of “McDonaldization” to an analysis of some relevant (and non-fast food)
artifact that would be considered “popular culture”. How might Ritzer’s theory be useful in better
understanding or interpreting this artifact? Demonstrate your reasoning here by actually using
“McDonaldization” to analyze some popular culture artifact of your choosing. Be as specific as possible when
explaining your application of Ritzer’s concept.

Chart the progression of one artifact (anything of your choosing) throughout the “house of popular
culture”. Begin with the basement level of “bedrock beliefs” and follow the artifact as it moves/evolves
from a myth and/or value up through its inclusion or acceptance as a part of our “daily life”. Be sure to
provide sufficient support so as to back up your reasoning, and as a means to provide relevant proof.

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