Marketing.docx

Toyota Environmental Analysis

Tracell Smith

AIU

03/10/2022

Part one:

Toyota Inc. is one of the leading automobile manufacturers globally. The company has its headquarters in Japan and currently run warehouses and production assemblies in various regions such as Japan, United States and Europe (Colias & Rogers, 2022). It is the leading motor vehicle manufacturers in terms of global sales and the product range.

Finance and accounting affects marketing pans since departments are responsible for providing necessary funds needed for marketing and sales. The economics affects marketing plan since it helps the company determine the cost efficient marketing strategy based on economic and marketing condition. The management is responsible about marketing decision making and selecting the best marketing practice and sometimes the company cans elect the marketing plans without caring out financial implications.

Environmental Analysis

Political factors: Toyota has global operations hence political stability in countries such as Africa and Ukraine is currently affecting its sales. The government implementation of ecofriendly practices is also affecting the sales of Toyota fleet that are mainly fossil fueled.

Economic: The economic conditions due to Covid 19, pandemic affected 2020 and 2021 sales. The value of Yen is weaker than the dollar hence Toyota fetches higher prices in Europe and America (Colias & Rogers, 2022). The rise of new market such as middle East is also influencing Toyota sales

Social: the increasing interest in hybrid and electric cars which is promoted buy sustainability culture is creating new opportunities for Toyota to invest in electric car segment (Mainwaring, 2018). Toyota already gains more sales from its hybrid cars.

Technological: The rise of e-commerce is helping Toyota gain more sales and reduce expenses related to warehousing and showrooms. It also creates a perfect avenue for marketing hence targeting many audiences at once.

Ecological: The climate change, the declining oil reserves and global emphasis on sustainability is creating new markets for Toyota hybrid and electric cars.

Legal: The increased adoption of intellectual property laws helps Toyota to protect its IPs from theft and earn more from them (Lahiri, 2021). Consumers laws also affects the company negatively and positively.

References

Colias, M., & Rogers, C. (2022, January 4). Toyota overtakes GM as Bestselling auto maker in U.S. WSJ. 

Lahiri, A. (2021, October 14). Nippon steel alleges Toyota motor of patent infringement: WSJ. Yahoo Finance – Stock Market Live, Quotes, Business & Finance News. 

Mainwaring, S. (2018, November 13). Purpose At Work: How Toyota is Driving Growth, Innovation and Impact. Forbes. 

 

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