Web Analyst

Class:

For your Final Project you are going to create a PowerPoint Presentation based on the following scenario:

Note: This Final project will be opened during week 7.

YOUR TOPIC: You are the new Web Analyst for Friends of Disaster Relief (FDR) a non-profit organization. The company executives and the Marketing team cannot figure out why the organization is not receiving the expected targeted donations from the website. The website was created without any web tracking tools or a statistics capability, in other words no way to track visitors or anyone who made donations.

You have been called to the main conference room, to deliver your PowerPoint Presentation; your task is that you are trying to convince the top tier executives and marketing team that having a website without visitor tracking is not acceptable, you have developed a solution of why the organization should be using web analytics and what the organization should be tracking and suggesting the tools they should be using.

The Presentation Guideline Requirements:

Your presentation should consist of 10 -15 slides with an opening title slide.
You must include notes to each slide in support of that page (this is very important). You should have 125 words on average or more per each slide notes.
The notes must be supported by in text citations
Your presentation must have references of 3 – 5 sources in total.
Use should use graphics, themes and images to draw your audience into the presentation.
If you follow the grading rubrics you will do great on the presentation.
Your Presentation is due at the end of week 8. Your title slide must include the title of your Presentation, the date, the name of this course, your name, and your instructor’s name.
Submit your Final PowerPoint Presentation.

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