evaluation of quality in a service setting

Find 3 academic articles which covers the evaluation of quality in a service setting.

1-For your chosen article make notes on the following?

A-The time, place, and service under consideration(your article)?

B-The approach used to evaluate the service and method (what method they use)?

C-The reasons given for using this approach(why they used this method)?

D-The practical requirements for using this method(if you want to use the method what do you need)?

i.e. any of the following: access to whom, time commitment, skills, sampling, cost implication

 

Marketing of Services Assignment

1. Form your group
2. See titles of services journals in the MIP. Find a different academic article per group member which covers the evaluation of quality in a service setting. It is vital that you use an academic article, as the mark for another document will be 0 (This will be explained clearly during seminars). Selection of the article is part of the task – do not ask your tutor to do it.
3. For your chosen article make notes on the following:

A – The time, place and service under consideration
B – The approach used to evaluate the service and method
C – The reasons given for using this approach
D – The practical requirements for using this method

 

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