target marketing
target marketing
Target Markets for (NEIMAN MARCUS COMPANY)
This will describe the characteristics of ONE consumer market segment the company currently targets with this product. Only describe those that apply to the product/service assigned.
• Define the market segment of consumers; in other words, do they segment their market by demographics, geographics, psychographics, behavioral characteristics or some hybrid method? Why?
• Identify this market segment’s needs/wants regarding your company’s product category (not the specific brand).
• Discuss how this market segment makes decisions about this type of product (is it a low involvement or high involvement process for most of them, is it an individual decision or do others such as a peers, friends, spouse or children play a role, etc.).
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