fitzsimmons
1- Identify themes,guidelines and challenges. where possible depend on fitzsimmons&fitzsimmons service management.
2- describe the organisation’s service package.
3- use the “strategic service vision” framework to describe the Organization in terms of target market segments,
service concept, operating strategy and service delivery system.
4- identify the service qualifiers, winners,and service losers or it.
5- use porter’s five forces model to assess its strategic position in its industry.
6- conduct SWOT analysis for it.
7- prepare a service blueprint for it.
8- what features differentiate this restaurant from the competitive and what competitive advantage they have?
9- what generic approach to service system design does the restaurant illustrate and what competitive advantages
does this design offer?
10- suggest other services that could adopt the restaurant’s service delivery concept.
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