international business

international business
You are the international manager of an Australia business that has just invented a revolutionary high technology product that can perform the same functions as existing products but costs only half as much to manufacture. Several patents protect the unique design of your product. Your CEO has asked you to formulate a recommendation for how to expand into NAFTA or the Asia Pacific Rim. Your options are to (a) export from Australia; (b) license a NAFTA or Asian firm to manufacture and market the product in the NAFTA region or Asia; and (c) to set up a wholly owned subsidiary in the NAFTA region or Asia. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO. Consider also the impact of the local environment of your host market.
The CEO wants to see a REPORT which is extremely well written and is backed up by wide and relevant research, both current and historical. Your report must incorporate the following:
An analysis (i.e. not just ??�what’, but ??�how’ and ??�why’) international entry mode and to a lesser extent the political, economic /business and cultural features of the selected American or Asian country and their impact on business practices. The choice of country—export from Australia to China . Sub-headings should be determined individually, depending on what is important in your chosen country and your chosen variable.
A solid justification for the recommendation in regard to the merits of the entry mode and entering the country, which would convince the CEO that you are a well-informed international business manager, whose services and ideas are extremely valuable.
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