case study (The News Corporation
With reference to the case study News Corporation, critically analyse how effective the AnsoffProduct/Market
Growth Matrix would have been in helping the Murdochs to plan strategic direction between 1979 and 2006.
select one of the three portfolio matrices (growth/share or BCG*; directional policy or GE-McKinsey*; parenting
matrix*) and critically determine the additional role it could have played in managing News Corporation’s
businesses during this period.
* Discuss (Ansoff matrix) and (BCG) in equal weight .
*apply to the case study (where could Ansoff have been used for to improve the strategy and decisions, and where
could it not.
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