Analyzing BP?s response website, you are to choose three (3) strategies (verbal or visual) that you think BP uses most effectively to paint itself in a positive light

Analyze how a company uses verbal and visual rhetoric to respond to a significant crisis and attempt to regain  its reputation.
The BP Oil Spill (also called the Deepwater Horizon spill) was the largest accidental spill in history. Before
the gush was ‘capped,’ about 5 million barrels of oil flowed into the Gulf of Mexico. [For more in-depth details
about the spill and its aftermath see resource list above]. A Sept 2011 government report puts most of the blame
on BP. This spill was a corporate crisis of huge proportion, and BP had to respond powerfully in order to rebuild
its reputation.

In the two years since the spill, BP created a multi-page website entitled “Gulf of Mexico Restoration” to
communicate its message to investors, consumers, and the public.

Who might be the audience of the “Gulf of Mexico Restoration” webpage? Why would BP target this audience?
How does the company title the headers and subheaders on the response website? What messages do those
titles attempt to communicate?
How does the language influence the impression you get of BP?

craft an essay that makes a strong claim for the three (3) strategies you choose, using specific evidence
to back up your claim.
ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

You can place an order similar to this with us. You are assured of an authentic custom paper delivered within the given deadline besides our 24/7 customer support all through.