Business Analysis Report

Assignment Requirements

This assignment is a report format assignment

Task
The success of a business relies on an understanding of the market by management. Students are required to select an organisation that you are familiar with and critically analyse and evaluate it from the perspective of management based on the reading by Fitzsimmons and Fitzsimmons Ch. 2
Your evaluation must consider: • The service package • The characteristics of services as they apply to your organisation • The nature of the service and how it applies to your organisation
A range of sample answers will be selected and published on the Interact site. If your business has sensitive or confidential information that cannot be published, or you do not wish to share your assignment, please indicate this on the assignment cover sheet.
Rationale
This assignment is designed to demonstrate student’s ability to analyse and critically appraise an organisation’s operations and provide the reason for the need for operations management in organisations to ensure customer expectations are being met.

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