THe Pepsi Products
THe Pepsi Products
Business and Management
Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response:
Explain the advertisements intent, and critique its effectiveness.
What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target?
What consumer need is the advertiser trying to fulfill?
How would you describe the ad’s effectiveness in targeting the consumer?
Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?
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