what globalization means for cross cultural management

what globalization means for cross cultural management

Read the following articles:
Bird, A. & Fang, T. (2009) ‘Editorial: cross cultural management in the age of globalization’, International Journal of Cross Cultural Management, 9 (2), pp. 139–142, Sage Premier Database [Online]. DOI: 10.1177/1470595809335713
Chevrier, S. (2009) ‘Is national culture still relevant to management in a global context? The case of Switzerland’, International Journal of Cross Cultural Management, 9 (2), pp.169–181, Sage Journals [Online]. DOI: 10.1177/1470595809335723
After you have read the articles, complete the following:
The journal articles this week consider, ‘ with a special focus on the evolution of our understanding of national culture and cultural change’ (Bird & Fang, p.139).
Write a critical analysis of the concept of national political culture and its importance in guiding management practices. Do this concept and its theoretical framework provide managers with the ability to ‘appraise the legitimacy of the management practices that they are trying to implement’ (Chevrier, p.181)? If not, what other factors must also be considered?
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