Sociology

Sociology
To explore the role of retail experience play in clothing select shops and consumers motivation in Beijing China.
this structure is as below:
1. To contextualize the clothing select shops (CSS) market in Beijing.
-Beijing economic overview
-the change of fashion retail format in Beijing
– VS traditional retail format
2. To discuss consumer attitude and purchasing motivation.
(what are the critical factors can be the small titles )
– The demand of retail experience
3. consumer purchasing decision model
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