Marketing;

Marketing;

Task one
Improving and developing customer relationships (600) words
• Identify two key customer groups for the organisation ( more priced focused than the quality of the product)
• Describe what information the organisation could collect about those customers
• Identifies sources of information that could improve the organisations knowledge about the purchasing habits of one of these customer groups
• Describe how such information could help the organisation identify changes in the purchasing habits of one of these customer groups

Task two
Communication with a customer group (600) words
• Describe the process of communication using a model of your choice
• Explain how that model can apply to preparing the communication message for new the product/service
• Recommend two direct marketing tools for use during the launch campaign, justifying your recommendation
• Describe how the success of this direct marketing might be measured.

Task three
Customer service and maintaining relationships (600 words)
• Identifying potential areas of conflict between different departments within the organisation
• Explain how such conflicts could affect customer service and customer satisfaction
• Recommend an internal communication programme that could help resolve such conflict

Task four
Communication skills (600) words
• Outline the key findings from each of two different sources/authors on the skills of time management
• Review your own experience in the light of the research findings
• Identify areas where you think could improve your own time management skills
Present these notes in an appropriate format that can be used as the basis of discussion during your appraisal.

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