Niagara University

Niagara University

College of Business Administration, MBA Program
Case 1: Gillette Indonesia
To prepare for the case, please answer through analysis the indicated questions for each case. Although there is no set length, four to five pages double spaced should be sufficient. When spreadsheet analysis is used, please place in separate appendix.

As with any case, you should apply a combination of marketing concepts and your own insight and judgment in preparing your case analysis. Simply repeating or re-stating facts from the case are insufficient in order to achieve substantial grades.
Questions

1. What factors determine the demand for blades?

2. Discuss how well Gillette is doing in Indonesia. Has Gillette enjoyed a first mover advantage?

3. How should Gillette accelerate the development of the blade market in Indonesia? Develop a measured estimate of the market potential for Gillette’s products.

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