WOOLWORTH OR COLES SHOPPING CENTRE AS A RESEACRH
WOOLWORTH OR COLES SHOPPING CENTRE AS A RESEACRH
1. Your individual essay (2,000-2,500 words) – due at
the end of week 7 is a study ofthe strategic issues and possibilities facing a particular company/firm/organisation. It should include
not be limited to:
An outline ofthe company -its history, scope or operation and features
An analysis ofthe external
environment in which the company operates
Identifiable strategies in the company
The strategy making process – how is strategy
formulated?
Strategic intent/future directions
Monitoring the strategy
Opportunities and threats
An internal analysis
(distinctive competencies, value creation)
Porter’s five forces
Positioning for the future
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