target market.
target market.
You are part of an organization that makes luxury watches that sell for $5,000.00 and up. You are seeking to expand your time pieces into a foreign country. Your job is to convince me, CEO, to diversify sales into the country you selected.
You will analyze the country you selected and provide details as to:
1. Size of relevant market (Who is our target market?
Are they urban, rural?
What is their profile (male, female, age, etc.)
2. Culture: Give me some cultural details about the target market. Culture is beliefs, norms, values.
3. Finally, we want our own store location–what city will you launch into first? Second, and third, why?
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