Franchise Valuation

Franchise Valuation

Each year, Forbes publishes lists with valuations for sports franchises and reviews of the businesses of the main professional sports leagues in North America. Likewise, Deloitte publishes an annual review of European football finance. Using the most recent franchise valuation information retrieved from Forbes (www.forbes.com) and Deloitte (www.deloitte.com) choose a sports franchise included in the lists and further research it. Explain the determinants of franchise valuation, as indicated in the course text, and using research from at least two to three outside sources, demonstrate the attributes of a sports organization that add up to its overall value. Use specific research on the chosen franchise to apply the concepts.

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