marketing principles

marketing principles

Question 01
You have developed a marketing strategy to market the products and services to
the consumer. What differences are there if you market your products and services to an
organisation? (LO 4.2)
Question 02
Think of marketing abroad. Following the completion of assignment 1, suggest on implementing
a marketing strategy to market abroad. What would be different from international marketing to
domestic marketing? (LO 4.3)

1 / explain the various elements of marketing process
2 / evaluate the benefits and costs of a marketing orientation for a selected organisation
3 / show macro and micro environmental factors which influence marketing decisions
4 / propose segmentation criteria to be used for products in different markets
5 / chose targeting strategy for a selected product/service
6 / demonstrate how buyer behaviour affects marketing activities in different buying situations
7 / Propose new position for the selected product/service
8 / explain how product are developed to sustain competitive advantage
9 / explain how distribution is arranged to provide customer convenience
10 / explain how prices are set to reflect an organisation’s objectives and market conditions
11 / illustrate how promotional activity is integrated to achieve marketing objectives
12 / analyse the additional elements of the extended marketing mix
13 / Plan marketing mixes for two different segments in customer markets
14 / illustrate differences in marketing products and services to business rather than consumers
15 / show how and why international marketing differs from domestic marketing
16 / Identify and apply strategies to find appropriate solutions through effective judgment
17 / select / design and apply appropriate methods/techniques. You are judged on the application of relevant theories and techniques and the justification for their application
18 / present and communicate appropriate findings. This include the use of appropriate structure and approach with coherent, logical development of principles/concepts for the intended audience
19 / Use critical reflection to evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success
20 / Demonstrate convergent / lateral / creative thinking by showing evidence on receptiveness to new ideas and effective thinking in unfamiliar context
21 / Take responsibility for managing and organising activities including accommodating the unforeseen and recognising the importance of interdependence
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