marketing audit
marketing audit
Explain what is a marketing audit or a situational analysis which is the same thing, this will be for the first paragraph.. Then i want you to develop the situational analysis by analyzing 1 the PESTLE tool, 2 the five forces tool by porter, and 3 the SWOT analysis. it is a theoretical essay.. it is very important that you use at least 5 or 6 references.. i want you to describe and explain the tools, then criticize them by showing their advantages and disadvantages..i will upload a document which is from a website called cipd, so you can have an idea.. thank you for your time..
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