Want to Buy Chocolate Online

Want to Buy Chocolate Online

Paper instructions:
Read Case Study 1.1 entitled, “Want to Buy Chocolate Online? Try Godiva.com” and answer the following questions:

1. Identify the business model Godiva uses to generate income in order to sustain itself.

2. List the driving factors (EC drivers) that lead Godiva to sell online?

3. What are the business-to-business (B2B) and business-to-consumer (B2C) transactions that Godiva uses?

4. Visit the Godiva web site, and describe some of the features Godiva uses to keep consumers informed and interested (i.e., shopping carts, catalogs, etc.). Name some of the Web 2.0 tools and features you observe.

Write an essay that is at least 300 words in length, fully elaborating on each of the four questions.
Case 1.1: EC Application: Buy Chocolate Online? Try Godiva.com

The Business Opportunity
The demand for high-quality chocolate has been increasing rapidly since the early 1990s. Several local and global companies are competing in this market. Godiva Chocolatier is a well-known international company based in New York whose stories can be found in hundreds of malls worldwide. The company was looking for ways to increase its sales. It had the courage to try online sales, as early as 1994. The company was a pioneering first mover online that exploited an opportunity years before its competitors.
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